Suppose Marketers Want to Use Product Differentiation and Market Segmentation

question 57

Multiple Choice

Suppose marketers want to use product differentiation and market segmentation strategies.What question should they ask when considering the potential for cannibalization on these strategies?

• A)"Will our new products steal customers or sales from our older ones?"
• B)"Will the products compete head-to-head with those of a competitor?"
• C)"Can this action successfully draw customers away from competitors?"
• D)"Are there enough similarities within the market segment to warrant such high costs?"
• E)"Will this action eliminate the need for individualized advertising and promotion?"

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Definitions:

Retina

The light-sensitive layer of tissue at the back of the eye that is responsible for processing visual information.

Blind Spots

Areas in a person’s field of vision where no vision is possible, usually due to the lack of light-detecting photoreceptor cells on the optic disc of the retina.

Receptor Cells

Specialized cells that respond to specific types of energy (e.g., light, sound) and convert it into electrical signals for the nervous system.

Retina

A thin layer of tissue located on the inside back wall of the eye, containing cells that are sensitive to light and trigger nerve impulses that are sent to the brain via the optic nerve.