New Balance Makes the Minimus Line of Shoes with a Vibram

question 113

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB^® midsole,and ENCAP to promote a healthy gait." This strategy is an example of

• A)mass customization.
• B)product segmentation.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Depreciable Cost

The total cost of an asset that is subject to depreciation, typically considering its purchase price less any salvage value.

Estimated Useful Life

The expected period over which an asset remains usable to the owner, impacting depreciation calculations and asset management strategies.

Land Purchase

The acquisition of land, an asset, for the purposes of business operation, investment, or development.

Straight-Line Method

A method of calculating depreciation of an asset, where the cost is evenly spread over its useful life.