A Marketing Manager Must Be Able to Put a Market

question 16

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to form market segments and then __________ without encountering excessive costs.

• A)eliminate potential non-buyers
• B)identify segmentation variables
• C)select the market segment(s)to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Labor-Saving Devices

Labor-saving devices are tools, machines, or equipment designed to reduce the amount of manual labor and time required to complete various tasks or chores.

Leisure Time

The period of time during which an individual is not working or fulfilling obligations, allowing for rest, recreation, or personal activities.

Urban Crime Rate

The number of recorded criminal acts per unit of population or a specific time period within an urban area.

Urban Political Machines

Political organizations in cities, particularly prominent in the late 19th and early 20th centuries, that controlled electoral outcomes through patronage and corruption.