About 3 Percent of the Population Has Some Degree of Allergic

question 23

Multiple Choice

About 3 percent of the population has some degree of allergic reaction,usually mild,to preservatives used in salad bars.Restaurants might consider people with these allergies as a separate segment.To implement this segmentation strategy,restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)simplicity and cost-effectiveness of assigning potential buyers to segments
• D)potential for increased profit and ROI
• E)potential of a marketing action to reach a segment

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Definitions:

Traveling for Work

The act of moving from one location to another for job-related purposes, often involving visits to different cities or countries for meetings, conferences, or client interactions.

Transfer to Another City

Refers to the process or action of moving a person's residence or workplace to a different city.

Money Earn

The act of receiving payment in exchange for goods or services rendered.

Creative Salesperson

A sales professional known for using inventive or non-traditional methods to achieve sales objectives and engage customers.