The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 218

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A)trial.
• B)the average number of times a person in the target audience is exposed to an advertisement.
• C)consumption incidence.
• D)turnover.
• E)usage rate.

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Definitions:

Three-Dimensional

Pertaining to objects or spaces that have height, width, and depth, giving them a sense of volume or solidity.

Object

Something material that can be seen and touched, or a specific entity in programming that contains data and methods to manipulate that data.

Abbreviation

A concise representation of a longer phrase or term made by using the initial letters or components of words.

Inch

A unit of length in the imperial and US customary systems, equal to 1/12 of a foot or exactly 25.4 millimeters.