Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use

question 39

Multiple Choice

Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on

• A)geographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)demographic segmentation.
• E)buying condition segmentation.

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Definitions:

Genetic

Relating to genes or heredity, often discussing traits or conditions that are passed from parents to offspring.

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their society, becoming functional members of that society.

Agents of Socialization

Individuals, groups, or institutions that play significant roles in integrating individuals into the norms, values, and cultures of their society.

Social Approval

The affirmation, acceptance, or endorsement by members of a society or group, often influencing behavior and conforming to societal norms.