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As Figure 9-7 above shows,there are three general bases used to segment organizational markets in the U.S. ,each having its own segmentation variables and typical breakdowns that can be used to segment them."B" describes the __________ base of segmentation.
Split-off Point
The stage in a process at which various products become separately identifiable and their costs can be separately assigned.
Joint Products
Two or more products that are produced from a common input.
Special Order
A one-time order that is not considered part of the company’s normal ongoing business.
Opportunity Costs
The benefits a person or business foregoes by choosing one alternative over another.
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