Which of the Following Is an Example of a Multiple

question 32

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A)College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Activity-Based Costing

A costing methodology that assigns overhead and indirect costs to specific activities, improving the accuracy of product and service costing.

Materials Handling Cost

The expenses associated with moving, protecting, and storing goods within a warehouse or manufacturing facility.

Material Moves

Refers to the process or cost associated with moving raw materials and parts through a manufacturing or production facility.

Modular Homes

Prefabricated homes that are constructed in modules or sections in a factory setting and then transported to a building site where they are assembled.