Five General Criteria Are Often Used to Select Target Segments

question 81

Multiple Choice

Five general criteria are often used to select target segments.They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment;and __________.

• A)compatibility with the organization's objectives and resources
• B)potential of a marketing action to reach a segment
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential for increased profit

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Definitions:

Effective

Producing a desired effect, outcome, or ability to successfully bring about a result, particularly in terms of efficiency or potency.

Average

A statistical measure representing the central or typical value in a set of data, calculated typically as the sum of the values divided by the number of values.

Volt-amperes

A unit of electrical power in an AC circuit equivalent to one volt multiplied by one ampere, used to measure apparent power.

VARs

An abbreviation for Volt-Ampere Reactive, a unit of reactive power in an electrical system, representing the non-working power in an AC circuit.