Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 220

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is

• A)whether the student is a faculty or staff member.
• B)whether the student lives near the campus or far away.
• C)whether the student has the disposable income to eat at Wendy's.
• D)combining the factors of where the student lives and when (s)he is on campus.
• E)the meals eaten at the Wendy's restaurant.