Nielsen PRIZM Segmentation Classifies Every Household into One of 66

question 178

Multiple Choice

Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)financially
• B)behaviorally
• C)ethnically
• D)socially
• E)ethnographically

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Definitions:

Mixing Department

A specific section within a manufacturing facility where raw materials are combined to produce a homogeneous product.

Equivalent Units

A calculation used in process costing that converts partially completed units into a number of fully completed units, facilitating cost analysis.

FIFO Method

Stands for "First In, First Out," a method of inventory valuation where the oldest items are sold first.

Cost Reconciliation

The process of verifying the accuracy of cost data by comparing input costs with output costs, ensuring that all costs are accounted for.