Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 66

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target

• A)lunch customers.
• B)between-meal snack customers.
• C)dinner customers.
• D)after-dinner snack customers.
• E)apartment customers.

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Definitions:

Competition

The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion.

Frustration

The feeling people get when goals they are trying to attain are blocked.

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal, and is often a response to frustration or perceived threats.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.