When a Firm Produces Only a Single Product or Service

question 19

Multiple Choice

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids

• A) the extra cost of developing and producing additional versions of the product.
• B) creating a customer service gap.
• C) indirect distribution and logistics problems.
• D) restructuring the firm's strategic planning.
• E) amortization costs of product enhancements.

---

Definitions:

Logical-mathematical Intelligence

One of Howard Gardner's multiple intelligences, highlighting the capacity to understand logical reasoning and mathematical concepts.

Sequential Order

The arrangement of objects, events, or ideas in a linear or logical sequence, one following the other.

Abstract Thinking

The ability to think about objects, principles, and ideas that are not physically present.

Civility

The act of showing respect towards others and engaging in polite and socially acceptable behavior.