Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 102

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that

• A)one service can collect, analyze, interrelate, and present this information.
• B)all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C)members of the firm can be included in the analysis of data, making the results more reliable.
• D)the service gets paid on a percentage basis; the better the information, the higher the fee.
• E)firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Baker's Salaries

Compensation provided to bakers, who are skilled individuals responsible for baking bread, pastries, and other confectioneries.

Indirect Materials

Materials used in the production process that are not directly traceable to the finished product, such as lubricants for machinery.

Fixed Period Cost

Describes expenses that do not fluctuate with the level of production or sales within a certain time frame, such as rent and salaries.

Annual Subscription

A payment model where customers pay a recurring fee once per year for access to a product or service.