Some Timex Wristwatches Can Be Purchased for Less Than $30

question 44

Multiple Choice

Some Timex wristwatches can be purchased for less than $30 while some Rolex wristwatches carry a price tag of several thousand dollars.In general,consumers view Timex watches as being dependable,relatively accurate,and inexpensive.The Rolex brand tends to be perceived as an expensive status symbol.Timex watches can be purchased in drug stores,discount stores,and department stores in all sizes of communities.Rolex watches are selectively distributed in fine jewelry stores or specialty shops in major cities.By using distinctly different pricing and distribution strategies,the marketers of Rolex watches

• A)compete for the same segment through different channels of distribution.
• B)develop similar products as Timex but under different names.
• C)use a differentiation positioning strategy.
• D)compete for the same customers through similar retail outlets.
• E)create cognitive dissonance in consumers who purchased Timex wristwatches.

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A society’s unique set of values and norms that govern how people live and interact with each other.

Monotheistic Religions

Religions that worship a single deity and believe in the concept of one God or supreme being.

Asia-Pacific Region

A geographical area in the Western Pacific that includes East Asia, South Asia, Southeast Asia, and Oceania.

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The cost of borrowing money or the return on investment, typically expressed as a percentage of the principal amount.