The Two Aspects of the Process for Evaluating the Results

question 129

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are (1) evaluate the decision itself and (2) __________.

• A)evaluate the sales results.
• B)conduct a SWOT analysis.
• C)evaluate the decision process used.
• D)begin a new environmental scan.
• E)reallocate resources to become more efficient and effective.

---

Definitions:

Long-Term Retention

The ability to maintain and store information over extended periods.

Testing Effect

Enhanced memory after retrieving, rather than simply rereading, information. Also referred to as a retrieval practice effect or test-enhanced learning.

Enhanced Memory

The improvement in the capacity to recall or recognize information due to various factors like emotions or techniques.

Distributed Practice

A learning strategy that spreads study activities over time, as opposed to cramming them into a single session, enhancing long-term memory retention.