The Perceptual Map in Figure 9-A Above Shows How Various

question 176

Multiple Choice

The perceptual map in Figure 9-A above shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.As the account executive for the coffee producer's advertising agency,you want to create comparative ads showing that coffee presently is more nutritious than which beverage?

• A)skinny lattes
• B)fruit-flavored drinks
• C)sugared soft drinks
• D)sports drinks
• E)milk shakes

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Definitions:

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.

Geographic Segmentation

Dividing a market into different geographical units like regions, states, cities, or neighborhoods to tailor marketing strategies accordingly.

City Size

The specific dimension or scale of an urban area, usually measured by its population or geographical area.

Marketing Action

Specific steps or initiatives undertaken by a company to promote its products or services to its target market.