The Zappos Segmentation Strategy Is Based on

question 191

Multiple Choice

The Zappos segmentation strategy is based on

• A)offering the best selection of shoes and the best service to online shoppers.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best selection of shoes through multiple channels of distribution.
• E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

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Definitions:

Strategic Challenges

Difficulties or obstacles encountered in planning and executing strategies to achieve long-term goals.

Global HR

Human resource strategies and practices that are applied across and adapt to the multinational contexts of global organizations.

Business Decisions

The choices made by individuals or groups in a business context that affect the organization's strategy and operations.

Meganational Strategy

A business approach that focuses on operating and competing in several countries around the world, leveraging global efficiencies and multicultural effectiveness.