Market Segmentation Refers to

question 5

Multiple Choice

Market segmentation refers to

• A)the philosophy that to do a truly excellent job of marketing,a company should concentrate on only one customer segment at a time.
• B)sorting prospective buyers into groups that are willing to pay more than the cost of production for a good or service.
• C)disaggregating prospective buyers from groups into segments of one (individuals)and then creating specific products that will satisfy this person's unique needs.
• D)aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• E)the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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Definitions:

Notochord

Small rod of tissue lying ventral to the neural tube. A characteristic of all vertebrates, in humans it becomes the nucleus pulposus of the intervertebral disks.

Somites

Blocks of mesodermal cells located on either side of the neural tube in the developing embryo, which will differentiate into the vertebrae, rib cage, and associated musculature.

Muscles

Tissues composed of fibers capable of contracting to produce movement or maintain the position of parts of the body.

Glands

Organs or tissues in the body that secrete hormones, enzymes, or other substances to fulfill specific physiological processes.