Which of the Following Statements Regarding Market Segmentation Is MOST

question 195

Multiple Choice

Which of the following statements regarding market segmentation is MOST ACCURATE?

• A)Even if a firm finds only one potential market segment,it should take advantage of the opportunity,no matter what.
• B)Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process nor implement the resulting marketing actions.
• C)Governments should not attempt market segmentation because there is no need for them to do so.
• D)If a business firm goes to the trouble and expense of segmenting its markets,it expects to increase its sales,profits,and return on investment.
• E)Market segmentation strategies work less than 25% of the time.However,for those instances that it does work,the benefits more than compensate for previous failures.

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Definitions:

Masculinity-Femininity Dimension

A cultural dimension proposed by Hofstede that explores the distribution of roles between genders within a society, often contrasting assertiveness and competitiveness versus modesty and caring.

Foreign Subsidiaries

Companies that are partially or wholly owned by a parent company but operate in a country different from where the parent company is headquartered.

Global Corporations

Large companies that operate and provide goods or services in multiple countries beyond their home country.

Export Industries

Sectors of a country's economy that produce goods or services for sale to foreign countries.