Which of the Following Statements Regarding Market Segmentation Is MOST

question 195

Multiple Choice

Which of the following statements regarding market segmentation is MOST ACCURATE?

• A)Even if a firm finds only one potential market segment,it should take advantage of the opportunity,no matter what.
• B)Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process nor implement the resulting marketing actions.
• C)Governments should not attempt market segmentation because there is no need for them to do so.
• D)If a business firm goes to the trouble and expense of segmenting its markets,it expects to increase its sales,profits,and return on investment.
• E)Market segmentation strategies work less than 25% of the time.However,for those instances that it does work,the benefits more than compensate for previous failures.

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Definitions:

Polite Behavior

Conduct that is respectful and considerate towards others.

Good Judgment

The ability to make sensible decisions based on a balanced consideration of facts, analysis, and experiences.

Biomedical Ethics

Considering autonomy, non-maleficence, beneficence, and justice when providing care.

Brand Image

Refers to the perception and reputation of a brand as held by consumers, formed through various channels and experiences.