The Nielsen PRIZM Lifestyle Segmentation Is Based on the Belief

question 197

Multiple Choice

The Nielsen PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A)situational segmentation.
• B)socioeconomic segmentation.
• C)geographic segmentation.
• D)psychographic segmentation.
• E)behavioral segmentation.

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Definitions:

Percentile

A value below which a certain percent of observations fall, used in ranking data within a data set.

Very High

A term used to describe a value or level that significantly exceeds established norms or averages.

Very Low

Describes a quantitatively small, minimal, or significantly below average level or amount.

About Average

A term used to describe a value or performance that is near the middle or mean of a distribution or set of data.