The Purpose of Market Segmentation Is to Respond More Effectively

question 192

Multiple Choice

The purpose of market segmentation is to respond more effectively to the wants of groups of potential buyers in order to

• A)maintain market share.
• B)increase sales and profits.
• C)assume social responsibility.
• D)use the firm's resources most efficiently.
• E)provide the best quality products on the market.

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Definitions:

Trends Over Time

The analysis or observation of changes and developments in specific data or phenomena during a period.

Shows

A term that could refer to displaying information on the screen or running a presentation or event in various contexts.

External File

A file created and stored outside the current application or database, which can be linked or imported for use.

Access Database

A Microsoft database management system that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.