Changing the Place an Offering Occupies in Consumers' Minds Relative

question 179

Multiple Choice

Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as

• A)product placement.
• B)perceptual mapping.
• C)product positioning.
• D)product repositioning.
• E)product differentiation.

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Definitions:

Categorical Proposition

A statement that asserts or denies something about all members of a category.

Quantity

A characteristic that pertains to the amount or number of objects or units.

Quality

In logic, quality refers to the positive or negative nature of a categorical proposition, with affirmative propositions asserting something about the subject and negative propositions denying something.

Particular Affirmative

A statement in logic that affirms the inclusion of some, but not necessarily all, members of a category.