According to Figure 9-5 Above,people Who Currently Do Not Use

question 115

Multiple Choice

According to Figure 9-5 above,people who currently do not use a firm's product or service but who might become users in the future are referred to as

• A)leads.
• B)potential users.
• C)ultimate consumers.
• D)undefined prospects.
• E)prospects.

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Definitions:

Lewin's Change Model

A framework for managing change in organizations, consisting of three stages: unfreezing, changing, and refreezing.

Status Quo

The current situation or the existing state of affairs, often used in the context of maintaining the same conditions without change.

Rationale

The underlying reason or explanation for something, often presented as a logical argument.

Organizational Development Model

A strategic, evidence-based approach aimed at improving an organization's effectiveness, health, and capacity for change through interventions in its processes, practices, and structures.