Figure 9-10 Above Shows the Market-Product Grid for a Wendy's

question 254

Multiple Choice

Figure 9-10 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus after you've chosen the market segments to target and the product groupings to offer based on the market size estimates.The next step is to develop a simple marketing action to reach a target market.Sending out coupons for "10 percent off all purchases between 2:00 p.m.and 4:30 p.m." during the winter quarter would target potential

• A)dormitory customers.
• B)night commuter customers.
• C)between-meal snack customers.
• D)after-dinner snack customers.
• E)apartment customers.

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Definitions:

Freudian Theory

A psychological theory developed by Sigmund Freud that emphasizes the influence of the unconscious mind on behavior, and introduces concepts such as the id, ego, and superego.

Feeling of Inferiority

A pervasive sense of being less valuable or worthy than others, which can drive motivation to achieve or lead to psychological withdrawal.

Alfred Adler

An Austrian medical doctor, psychotherapist, and founder of the school of individual psychology, known for his theories on personality, inferiority complex, and birth order.

Long White Gloves

An item of formal attire or costume, usually extending up to the elbows or higher, often associated with elegance, fashion, and ceremonial events.