Which of the Following Is a Criterion Used for Selecting

question 240

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)similarity of needs of potential buyers within a segment
• C)difference of needs of buyers among segments
• D)potential of a marketing action to reach a segment
• E)compatibility with the organization's objectives and resources

---

Definitions:

Mean

A statistical measure of central tendency, commonly understood as the average value of a set of numbers.

Expected Return

The anticipated amount of gain or loss that an investor can expect from an investment, based on historical or projected returns.

Real Return

The profit or loss on an investment adjusted for inflation, reflecting the actual purchasing power of the return.

Small U.S. Stocks

Refers to shares in small-cap companies based in the United States, typically characterized by a small market capitalization.