A Marketing Manager Must Be Able to Put a Market

question 16

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to form market segments and then __________ without encountering excessive costs.

• A)eliminate potential non-buyers
• B)identify segmentation variables
• C)select the market segment(s)to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

---

Definitions:

Plowback Ratio

The proportion of earnings retained by a company rather than distributed to its shareholders as dividends.

P/E Multiple

Also known as Price-to-Earnings Ratio, it compares a company's share price to its per-share earnings, used to evaluate if a stock is over or undervalued.

EPS

EPS stands for Earnings Per Share, a financial ratio that measures the amount of a company's profit that is allocated to each individual share of its common stock.

Intrinsic Value

The actual, fundamental value of an asset, based on underlying perceptions of its true value including all aspects of the business.