In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 92

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was __________,which provides the percentages the percentage of Internet Carmex share of voice mentions that are positive,neutral,or negative.

• A)Carmex Twitter followers
• B)Carmex conversation velocity
• C)Carmex sentiment
• D)Carmex Facebook likers (or Fans or likes)
• E)Carmex share of voice

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Definitions:

Financial Statements

Reports that summarize the financial performance and position of a company, including the balance sheet, income statement, and cash flow statement.

Pecuniary

Relating to or consisting of money.

Sales Commission

A fee paid to sales personnel, often calculated as a percentage of the sales they generate.

Income Tax

A tax imposed by a government on the financial income generated by individuals or entities within its jurisdiction.