Which of the Following Statements Concerning Ethnographic Research Is Most

question 227

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A)Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B)Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C)Ethnographic research relies on physiological responses such as heart rate,breathing rate,and stress levels to obtain objective data.
• D)Ethnographic research uses anthropologists and other trained researchers to observe consumers encounter products in their "natural use environment."
• E)Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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