At a Hallmark Store You Can Find Several Different Product

question 236

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards,likely including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.

• A)regional
• B)lifestyle
• C)demographic
• D)geographic
• E)psychographic

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Definitions:

Oats

A species of cereal grain grown for its seed, which is known for its health benefits and is used as livestock feed, oatmeal, and oat milk.

Absolute Advantage

The ability of a country or entity to produce a good using fewer resources than another producer, indicating higher efficiency.

Comparative Advantage

The ability of an entity to produce a good or service at a lower opportunity cost than its competitors, leading to more efficient trade benefits.

Opportunity Cost

The forfeiting of possible gains that could be obtained from exploring other options, when one is chosen.