Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)will

question 197

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that (1) will respond similarly to a marketing action and (2)

• A)respond similarly to marketing messages.
• B)have similar shopping styles.
• C)will become loyal customers.
• D)will become stakeholders of the organization.
• E)have common needs.

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Definitions:

Human Resource Surplus

A situation where there are more employees available within an organization than necessary, often leading to downsizing or layoffs.

Outsourcing

The practice of hiring third-party vendors to perform tasks, handle operations or provide services that are either difficult to manage or are outside the business's core competencies.

Contracting Out

The process of hiring external service providers to perform tasks, handle operations or provide services that are either difficult to manage or are outside the company's expertise.

Human Capital Shortages

A situation where there is a lack of skilled individuals available in the labor market to meet the demands of employers.