Behavioral Segmentation May Be Based on

question 194

Multiple Choice

Behavioral segmentation may be based on

• A)lifestyles and demographics.
• B)retailer and wholesaler behaviors.
• C)geographic and demographic criteria.
• D)product features and retail store type.
• E)demand and supply.

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Definitions:

Rate of Return on Capital

The percentage return that one receives on an investment in capital assets, reflecting the profitability of the investment.

Capital Stock

The total value of all physical assets a company uses in its production process.

Business Income

Income earned from the operation of a business or the sale of goods and services.

High-wage Country

A country characterized by relatively high levels of wages for its workers compared to other nations.