Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 250

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A)response rates are higher because consumers are anonymous.
• B)the quality of responses is better with online surveys than they are with personal interview surveys.
• C)turnaround time from data collection to report is much quicker than with traditional methods.
• D)consumers value e-mail surveys and feel highly regarded when receiving them.
• E)consumers want to be helpful so they complete the survey multiple times.

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Definitions:

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, usually framed as the four Ps: Product, Price, Place, and Promotion.

Product Benefit

The value or advantage that a product offers to the customer, often used in marketing and sales pitches to highlight how it meets needs or solves problems.

Business Proposition Benefit

The advantage or value that a business proposal offers to a potential buyer or investor.