Determining the Size of Specific Markets Within a Market-Product Grid

question 147

Multiple Choice

Determining the size of specific markets within a market-product grid is helpful in determining which target market segments to select and

• A) how to implement the 80-20 rule.
• B) which products to group into meaningful categories.
• C) how to implement a harvesting strategy.
• D) which product groupings to offer.
• E) which products to reposition.