Which of the Following Is a Criterion Used for Selecting

question 173

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)competitive position
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

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Definitions:

Economic Conditions

The state of the economy at a given time, including variables such as inflation, unemployment, and economic growth.

Significant Influence

The power to participate in the financial and operating policy decisions of another company, but not control them.

Voting Stock

Shares that give the holder the right to vote on corporate matters, such as electing the board of directors and approving corporate policies.

Controlling Investor

An individual or entity that holds a significant portion of a company's shares or voting rights, granting them substantial influence or control over the company's decisions and policies.