Which of the Following Statements Regarding Market Segmentation Is MOST

question 195

Multiple Choice

Which of the following statements regarding market segmentation is MOST ACCURATE?

• A)Even if a firm finds only one potential market segment,it should take advantage of the opportunity,no matter what.
• B)Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process nor implement the resulting marketing actions.
• C)Governments should not attempt market segmentation because there is no need for them to do so.
• D)If a business firm goes to the trouble and expense of segmenting its markets,it expects to increase its sales,profits,and return on investment.
• E)Market segmentation strategies work less than 25% of the time.However,for those instances that it does work,the benefits more than compensate for previous failures.

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Definitions:

Associating

The process of connecting ideas, feelings, or experiences together in the mind, which can play a critical role in learning and memory.

Flattering

A form of praise or compliment aimed at winning favor or admiration, often seen as excessive or insincere.

Impression Management

The process by which individuals attempt to control the impressions others form of them, especially in social and professional contexts.

Personal Brand

relates to the practice of marketing oneself and one's career as brands, emphasizing a cohesive image and message that reflects the individual’s values and professional skills.