Figure 8-2B Above Shows That Secondary Data May Be Divided

question 304

Multiple Choice

Figure 8-2B above shows that secondary data may be divided into two related parts.If "A" represents marketing input and outcome data (budgets,call reports,customer communications,etc. ) ,which type of data is "A?"

• A)questionnaire data
• B)mined data
• C)internal secondary data
• D)external secondary data
• E)observational data

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Definitions:

Three-Box Model

A model of memory that suggests information is processed through three stages: sensory, short-term, and long-term memory.

Sensory Register

The component of memory that holds incoming information from the senses for a very short period of time, allowing initial processing.

Implicit Memory

A type of memory that enables us to perform tasks without conscious awareness of these previous experiences, such as riding a bike.

Information-Processing Model

A cognitive approach that compares the human mind to a computer, emphasizing how information is input, processed, stored, and retrieved.