Which of the Following Statements About Test Marketing Is Most

question 232

Multiple Choice

Which of the following statements about test marketing is most accurate?

• A)Test marketing is especially important for new services.
• B)Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
• C)Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
• D)Test marketing is especially important for new,expensive industrial products.
• E)Standard test markets are the least expensive and fastest type.

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Definitions:

Human Response Cycle

A model describing the stages of physiological responses in sexual function, traditionally including excitement, plateau, orgasm, and resolution phases.

Excitement

A state or feeling of great enthusiasm and eagerness, characterized by increased physiological activity.

Excitement Stage

A phase of the human sexual response cycle characterized by increased arousal and physical changes, such as erection and lubrication.