Examlex
Which of the following types of firms would be most likely to use a global marketing strategy?
Decision Maker
An individual or group responsible for making choices or judgments based on available information, aiming to achieve the best possible outcome.
Bounded Rationality
A theory that suggests that there are limits to how rational a decision maker can actually be.
Heuristics
Shortcuts in decision making that save mental activity.
Decision Making
The cognitive process of selecting a course of action from multiple alternatives, typically aimed at achieving a specific goal or solving a problem.
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