Based on __________,The Campbell's Soup Company Changed the Labels of Most

question 53

Multiple Choice

Based on __________,the Campbell's Soup Company changed the labels of most of its soup cans.

• A)external secondary data-an article in the Journal of Consumer Behavior on ethnographic research
• B)social media Facebook comments and Twitter "tweets" analysis
• C)internal secondary data-sales reports on soup sales by flavor and package type (can or microwave bowl)
• D)neuromarketing studies
• E)online/e-mail questionnaires

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Definitions:

Orderliness

A personality trait characterized by a desire for neatness, predictability, and organization in one's environment and activities.

Violence

The intentional use of physical force or power, threatened or actual, that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment, or deprivation.

Sexuality

A complex integration of biological, emotional, social, and psychological factors that influence an individual's sexual feelings, thoughts, and behaviors.

Cleaning Compulsion

An obsessive need to clean or perform cleaning rituals, often related to obsessive-compulsive disorder (OCD).