Segmentation Based on What Product Features Are Important to Different

question 207

Multiple Choice

Segmentation based on what product features are important to different customers is known as

• A)demographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)geographic segmentation.
• E)socioeconomic segmentation.

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Definitions:

Evolutionary Psychology

The study of psychological structures from an evolutionary perspective, emphasizing how evolutionary principles such as natural selection shape mental processes and behaviors.

Future Fertility

The potential reproductive capability or likelihood of having children in the future.

Waist-Hip Ratio

A measurement used to assess the distribution of body fat, calculated by dividing the circumference of the waist by that of the hips.

Eating Disorder

Mental disorders characterized by abnormal eating habits that negatively affect a person's physical or mental health.