Samsung Sells a Variety of TVs, from Simple and Small

question 175

Multiple Choice

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

• A) demographic segmentation
• B) psychographic segmentation
• C) behavioral segmentation
• D) geographic segmentation
• E) socioeconomic segmentation

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Definitions:

Child Rearing

The process of supporting and promoting the physical, emotional, social, and intellectual development of a child from infancy to adulthood.

Extended Family

A family unit that extends beyond the nuclear family and includes grandparents, aunts, uncles, and other relatives.

Generations

Groups of people born and living during the same period, typically considered to be about thirty years, influencing society's dynamics through their collective experiences.

Political Alliances

Formal agreements or partnerships between countries, political parties, or other political entities to achieve mutual goals.