When a Marketing Manager Begins Asking "What If" Questions to Determine

question 13

Multiple Choice

When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits,she is performing a(n) __________ analysis.

• A)marketing
• B)environmental
• C)structured
• D)query
• E)sensitivity

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Definitions:

Invisible Hand

A metaphor introduced by Adam Smith to describe the self-regulating behavior of the marketplace.

Aristotle

An ancient Greek philosopher and polymath whose writings covered many subjects and laid the groundwork for much of Western philosophy and science.

Sexual Reproduction

A biological process by which organisms create offspring by combining genetic material from two different sexes, leading to genetic diversity.

Civil Disobedience

The act of intentionally breaking or refusing to comply with laws as a form of peaceful political protest.