Marketing Information or Data Consists of Secondary and Primary Data

question 56

Essay

Marketing information or data consists of secondary and primary data.Define each of these types of marketing information.Give examples for secondary and primary data.

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Definitions:

Indorsements

Signatures or stamps placed on a negotiable instrument, such as a check or promissory note, that specify the terms of its transfer or conditions of use.

Payable on Demand

A financial obligation that must be paid whenever the creditor requests it.

Nonnegotiable

Pertaining to something that cannot be transferred or assigned from one party to another, such as a nonnegotiable instrument or document.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer named on the document.