Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 70

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by

• A)changing beliefs about the extent to which a brand has a specific attribute.
• B)changing the perceived importance of a specific attribute.
• C)adding a new attribute.
• D)reducing perceived risk.
• E)providing stimulus generalization.

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Definitions:

Poka-yoke

A Japanese term referring to a mistake-proofing technique or device designed to prevent errors by workers in manufacturing processes.

Schematic Technique

A method using schematics or diagrams to represent the elements and structure of a system or process.

Defective Parts

Components or units that fail to meet quality standards or specifications, impacting product performance and customer satisfaction.