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When Citizen (See the Ad Above)uses a Spokesperson Such as Tennis

question 100

Multiple Choice

When Citizen (see the ad above) uses a spokesperson such as tennis player Victoria Azarenka to promote its Eco-Drive watches,it believes she is a(n) __________ who can influence the purchase decision of its target market.


Definitions:

Efficient Markets

These are markets where prices fully reflect all available information, making it impossible to consistently achieve higher returns than the market average.

Opportunity Cost

Overlooking possible gains from other alternatives by dedicating to one path.

Information

A collection of data that is processed, organized, and interpreted to provide value and understanding to the recipient.

Marginal Cost

The extra charge resulting from the production of one more unit of a product or service.

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