Figure 5-2 Above Shows the Recent Ratings from Consumer Reports

question 122

Multiple Choice

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.The first column "Brand" includes Apple,Blackberry,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports smartphone ratings to evaluate these smartphones.

• A)consideration set
• B)evaluative criteria
• C)points of difference
• D)value propositions
• E)core benefits

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Definitions:

Want

A desire for goods or services that are not necessary for basic survival but are perceived as desirable.

Utility

In economics, refers to the total satisfaction received from consuming a good or service.

Satisfaction

The fulfillment or gratification of a desire, need, or appetite.

Green Beans

Edible green pods from certain cultivars of the common bean, often consumed cooked as a vegetable.