For High-Involvement Purchases,consumers Typically Do All of the Following EXCEPT

question 32

Multiple Choice

For high-involvement purchases,consumers typically do all of the following EXCEPT:

• A)spend considerable time evaluating criteria for the consideration set.
• B)participate in word-of-mouth communication.
• C)evaluate a single product attribute,such as price.
• D)consider many brands.
• E)use both internal and external sources in information search.

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Definitions:

Car Loan

A personal loan used to purchase a car, paid back in installments over a period of time, usually with interest.

Mortgage Rate

The interest rate charged on a mortgage, determining the size of the monthly payments by the borrower to the lender.

Assessed Value

The dollar value assigned to a property for purposes of measuring applicable taxes or the value of a property as determined by an appraisal method by a public tax assessor.

Mill Rate

A tax rate applied to property value, with one mill representing one-tenth of a cent ($0.001).