Which of the Following Statements About Psychographics Is Most Accurate

question 391

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Culture

The shared customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

Captivity

The condition of being imprisoned or confined, often used in reference to animals kept in zoos or as pets.

Arbitrary

Driven by unpredictable choices or individual inclinations rather than by reasoned decision-making processes or organized methods.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory view of other cultures.