In the VALS Framework,consumers Who Spend Much of Their Income

question 351

Multiple Choice

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

• A)Believers.
• B)Experiencers.
• C)Strivers.
• D)Makers.
• E)Thinkers.

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Definitions:

Prices

The charge for acquiring a specific good or service.

Marginal Revenue

The revenue boost a firm experiences from the sale of an additional unit of a product or service.

Burritos

A Mexican dish consisting of a wheat flour tortilla rolled or folded around a filling, typically including beans, cheese, meat, and rice.

Marginal Revenue

The added financial gain received from selling an additional product or service unit.