In the VALS Framework,consumers Who Spend Much of Their Income

question 351

Multiple Choice

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

• A)Believers.
• B)Experiencers.
• C)Strivers.
• D)Makers.
• E)Thinkers.

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Definitions:

Implied Uncertainty

The level of risk or doubt inherent in decision-making due to lack of precise information.

Supply Chain Strategy

A plan that outlines how a company will manage its supply chain to achieve competitive advantage and meet customer demand efficiently and effectively.

Strategic Fit

The alignment between an organization's resources and capabilities with the external environment to achieve its strategic objectives.

Product Life Cycle

The stages a product goes through from conception through development, maturity, and decline.